12 Days of Christmas Salon Marketing

 In Blog

Festive cheer is here, and so are business opportunities for beauty salons across the UK. As one of the busiest sales events of the year, early preparation can boost your business in December through to the follow year. Here’s our take on the classic 12 days of Christmas to market your salon this year.

Day 1: Start early to make the most of this tight sales window. Create a comprehensive schedule by adding marketing goals into your regular client calendar: use Salon Software to easily manage your business over the Christmas period.

Day 2: Spend an afternoon dressing your window to attract early bookings from passers-by. If you can afford the extra expense, consider lighting your salon windows for longer at night: a dark, winter evenings provides the perfect contrast to a brightly-lit shop front.

Day 3: Establish which stock you can set aside for Christmas competitions and/or deals to boost business. Once you have established your offerings, quickly change your answering machine message to include your special offers. Use stock control features to set aside popular products for promotion and create SMS marketing messages to retain existing clients and win back new business.

Day 4: Focus on creating festive leaflets, posters, and any other big, bold visual material. If you don’t have the time or know-how to do this in-house, make contact with a company who can do this for you as early as you can.

Day 5: Once you are fully prepped, take to your social media pages to shout about your offers. Tweets and Facebook posts are particularly effective to promote your key festive offers and messages, while Pinterest can display your Christmas shop front and more images to great effect.

Day 6: Create a warm and inviting Christmas atmosphere inside your salon when clients walk past your front display. Invest in some inexpensive bubbly to hand to clients during their treatments and create a festive hub cheery hub around the reception desk with a few tempting goodies and products.

Day 7: Customers are drawn to great recommendations on social media and websites. If your online content is in need of a bit of sparkle, reach out to past clients to ask them for a recommendation to highlight your expertise.

Day 8: If you started marketing your salon at the beginning of December, you still have plenty of time to drum up some more business. Keep on top of your social media accounts by creating fresh posts and responding to positive and negative comments online: 42% of social media users who write a complaint expect a quick response.

Day 9: If you’re stuck for more ideas on how to promote your business, look to retail giants, such as Harrods, Debenhams and Selfridges to learn some more tricks of the trade.

Day 10: As interest increases, use day ten to assess your client diary and staff shifts as you may need to ask for a few swaps and extra hours if certain days are more popular than others. Promote booking gaps on social media to fill your diaries.

Day 11: Get in touch with local business owners to create a few more promotions targeted at your target audience, for example restaurants, gyms and jewellers. Who could say no to free glitz over Christmas to complement glowing skin or a new hairstyle?

Day 12: As the Christmas advertising window draws to a close, gently remind customers about the year ahead and what offers you’ll be serving up in the New Year. Once you’re satisfied that your promotions have made an impact, take time to rest up and reward your staff for all their hard work during this chaotic sales period.

merry christmas

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