Maternity leave will put pressure on salon profitability.
Jenna Robinson with her business partner Lisa runs LJ Nantwich, a thriving hairdressing salon in Nantwich Cheshire.
Like many she juggles building a business and raising a family and will soon return to work after maternity leave.
She is a pivotal member of her team adding significantly to the salon profitability and will return to work running a column for three days in November. Clearly she wants this to be productive and lucrative.
“I needed to contact the clients that I looked after before going on maternity. I am looking to make the most of the part time hours that I will be in the salon. With Advantage Pro I was able to select a list of established clients who visited me in the several months leading up to my maternity. The message was that I was back for limited hours and it would be wise to book ahead to ensure getting a booking. I wanted to do this campaign first to see what kind of outcome I might get without incentivising clients to ensure that I was getting the best average bill and to give my most loyal clients preference”.
“Its been amazing, within a few days I have received bookings valued at over £2,300! I only contacted key clients so this return was made from a campaign costing less than £10”
Jenna will see how the diary is looking nearer the time and may well contact clients who stopped using the salon when she went on leave with an incentive.