Salon Advantage Blog

The Simplest Way to Get Clients Visiting More Frequently…

19/04/2014

  The Simplest Way to get Clients visiting more often is to ask them! We recently analysed the results achieved by 20 Salons running Salon Advantage Smart Marketing “Appointment Due” Campaign. This campaign is sent to all regular clients 49 days (7 weeks) after their last booking when no future booking is made and simply asks them to…

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Fast Facebook for salons. 5 top tips. (infographic)

04/07/2013

GUEST BLOG: By Adam at social media specialists Lindon East. They work for companies like Body Shop UK and Salon Advantage, providing Facebook expertise and customisation. Busy hair salon owners, busy small businesses, have very little time for social media. But increasingly Facebook is a must. Why? It provides a free, visible place to actively…

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Great Consultations – 7 step guide to making every client feel special

10/06/2013

Client loyalty is essential for a prosperous salon. There are many ways to earn it, and today we’re going to talk about one of the best. You only meet someone for the first time once. Does that sound daft? Perhaps. But it’s true. You cannot go back and do it again. However, every time you…

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5 Ways to keep New Clients coming back (infographic)

29/05/2013

Recently we did some market research about New Clients.* Headline Results 30% of all clients who visited a salon were new On average for each 10 new clients only four visited for a 2nd time …And only two visited for a 3rd time But out of those two the majority then stayed for an average…

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How appointment reminders make salons money (infographic)

07/05/2013

Perhaps you feel that a booking is as good as a sale? Or perhaps you know, as most of us have learned the hard way, that until the cash is in the till a booking is sadly no more than loose arrangement… Sure; we will show up. But will they? However, that booking does count…

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5 steps to building a new stylist client list

07/05/2013

We are frequently asked how long it takes for a new salon or new team member to become busy. That’s logical of course. We’re really being asked, ‘how long until I’m in profit.’ Any sensible salon owner wants to plan their business, and knowing the level of investment needed to grow the team, or even…

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Do salon loyalty schemes work? – 5 tip guide (Infographic)

01/05/2013

The straightforward answer is ‘yes’, loyalty schemes do work. Big brands use them, so they must. Today however, I’m going to tell you how they work best for Salons. It’s almost impossible to be a consumer and not collect at least a few loyalty cards from different retailers, all competing for our attention. We pick…

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9 crucial questions to ask when choosing a salon software system

01/05/2013

You’ve decided to take the plunge. Technology is revolutionising salon software management, and you’re not going to be left behind. But, what should you ask when talking to companies like us? Here’s our (as impartial as possible) check list to ensure maximum value for money and protection. 1. Will my salon software be customised when I…

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Why Appointment Reminders Are Crucial: Use Our Salon Software Alerts to Reach Clients!

19/04/2013

Can you use salon Software to reduce  “No shows?” Missed appointments are a cost that every salon lives with to a varying degree. Obviously it is extremely unlikely in the majority of cases that it will be completely stopped as people will always forget and sometimes unavoidable things happen. However, you do not have to…

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What is 1 Extra Visit Per Year Worth? Profit Tracking With Salon Advantage’s Salon Software

19/04/2013

This is an extremely important area of your business to focus on. What we are really doing is increasing client frequency. It’s actually quite achievable using our salon software and you can have some fun working on it! Obviously how much it is worth will depend on the size of your business, the number of…

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