February Marketing Campaigns
January is behind us already and although we are in the depths of winter this is often an excellent time to drum up some business using marketing campaigns.
Before doing this there are four areas for consideration.
Calculate if you need to run one.
Ensure that you have the capacity to look after additional clients when they response to your campaign. This can be as simple as looking at the space in your diary or you can use your projected revenue section of the client dashboard. The more white space in your diary or the lower your projected revenue figure is the more you need to get a campaign out.
Decide what you would like to say.
Think of an attractive offer or incentive. A common oversight here is we think “What we would like to give” as opposed what would be exciting for the “Client to receive”. The quality of your incentive will impact your results considerably. I have added a couple of suggestions below.
Select your audience
A popular look up for these types of campaign is clients who have not visited for at least 3 months going back 6 months before that (example May to January last year) and to exclude clients already booked in. The longer the time since a client has visited the more generous you will need to be in order to get good engagement.
Send your message.
When you send your message can also make a difference. The middle of the day is a good time, as your clients may well be having or soon having a lunch break, or early evening although ensure that you have the phone covered when its sent as texts tend to get an immediate response. If you use online booking insert the link as this will allow your clients to respond 24/7.