New Year Resolutions Every Salon Owner Should Stick To

 In Blog

With another year around the corner, it’s that time of year when the beauty industry proclaims its next set of trends, industry reports and issue to tackle. One of the best ways to ensure success before January is upon you all too quickly is to learn from the mistakes of the past business year sooner rather than later. Before you wrap up the tinsel and put on your glad rags to hit the New Year parties, consider the following New Year resolutions to ensure a productive and profitable year.

Enhance your social media channels 

If you haven’t bothered with social media this year, you’re missing a big trick!  Rather than look back at the biggest trends in 2015, it’s worth looking forward to 2016 to stay ahead of the curve. New features will alter the way users interact and purchase from top sites like Facebook, Twitter, Pinterest and Instragram. Fewer small platforms will make the grade in 2016, so your efforts should be focused on these big players. One-click ‘Buy’ features will create large waves next year, as will publication features like Facebook’s Instant Articles, so if you’ve got any news or content to share, shout about it next year. Finally, immediate social updates have become a new focus with the launch of Instagram and Snapchat on-the-go updates, challenging the dominance of social scheduling tools like Hootsuite. Without tech, this last point can be a challenge for smaller teams, so just make a goal of updating your pages every day in some way.

Make better use of testimonials

Businesses and prospective customers both rate genuine customer feedback as very effective when establishing whether a business is credible. Real-life testimonials are one of the most effective and easy tools to incorporate on to your website to build your brand’s reputation as a trustworthy product and service source. Simply include a testimonial on your homepage, set up a testimonial section to display a full range of comments or post your best customer comments on a regular basis.

Get up-to-date with what’s hot in the industry

One of the best ways to stand out in your area is to stock up on trending products before your competitors catch on. Global market researcher, Mintel, has already identified the leading trends that will shape the industry from now until 2025 to satisfy customer markets across the world. Natural ingredients, energy-boosting products, wearables and easy DIY kits and at-home beauty recipe guides will all be prevalent over the coming years, according to research. Go above and beyond expectations by investing in tomorrow’s beauty products today.

Get to grips with your waste

Cutting down on waste can save you time and money during the following year. Salons often over or underestimate stock because they don’t have the time or resources to assess levels over the course of the year. You need to be able to answer the basics: how many do you have? How many have you sold? How many should you buy?

We’ve found that our clients typically save up to 25% on stock purchases because they have access to the tools they need to make informed choices; that’s a whopping ¼ of an overall stock purchase that would have probably been left on the shelf. Our software automatically calculates ideal stock levels based on your sales history which is a particularly useful feature!

Set smart, non-monetary targets

Keep staff onside by setting realistic, non-monetary targets to work toward in the New Year. Non-monetary targets, such as number of retail products sold or advanced booking numbers across a team, are often overlooked but can be highly effective in creating an efficient and cohesive environment. Targets, alongside stock levels and diary management, can all be tracked and monitored using reports which can be learnt from through the course of the year.

Retain a competitive edge in the beauty industry with salon software features. Salon Advantage packages address the most fundamental issues that you may have over the course of the year and help to boost business growth through a variety of features. Call us today on 01273 921691

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