Social Media Do’s and Don’ts in the Hair and Beauty Industry

 In Blog

Social media marketing has become a mainstream ingredient for business success in 2016. Facebook monthly active users passed the 1.55 billion mark by the end of 2015, while visual channel Instagram recorded 14 million monthly users in July 2015. 65% of Twitter’s 15 million active users are under the age of 34, and 88% of all Pinterest users purchased a product they pinned. According to We Are Social, there are now 2.307 billion active social media users around the world, so the marketplace for businesses in any industry is huge, and visual industries – for example hair and beauty – can easily showcase services to increase engagement and acquisition. The rewards can be great, but social media strategies aren’t easy. Here are top dos and don’ts for social media success.

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Do reach out to other businesses in the industry

Running a salon is no easy task, and if your business is small or is in the midst of a growth period, your time will be precious and often stretched to the limit. There are plenty of ways to grow your presence online, but first you’ll need to give your follower numbers a boost. A great way to do this quickly is to follow other industry businesses, influencers and hair and beauty bloggers on Twitter based on their own reach and industry niche. Begin to post relevant and interesting content – and send out a few direct messages if you have time – so that these new connections will refollow your business.

Don’t forget to document your work

Channels like Pinterest and Instagram rely on a steady stream of engaging but simply images to grow year-on-year. Similarly, businesses can increase brand awareness and followers by documenting services and news – coloured visuals will increase people’s willingness to read a piece of content by 80% and can increase attention spans by 82%, according Xerox. Think of this ‘visual content marketing’ approach as a business journal that can include pictures from a Christmas party, Valentines decorations, before and after treatment results, award celebrations. 

Do consider outsourcing

A big dilemma for companies is whether to keep everything in-house or outsource marketing solutions to a team with more time and industry knowledge. Posting a few Facebook posts or tweets everyday may seem like a quick and easy job, but there are other things to consider, like responding to customer complaints – 42% now expect a reply within 60 minutes – and analysing which posts have received the most engagement. Although there are tools like Hootsuite, which will help you to schedule your social media posts throughout the week, and Followerwonk to assess Twitter engagement, keeping on top of all this every week will eat into your time. Be realistic with your time and expertise, and if aren’t familiar with marketing techniques and don’t have any time to set aside, consider outsourcing.

Do know your target audience

Part of your research will be establishing just who your target market is. You can base these assumptions on your most loyal customers, and the latest industry data from sites like Professional Beauty. Again, you can use tools like Followerwonk and Google Analytics, or salon software reporting features to gain some insights on customer demographics and what they like to buy.

Don’t forget to post customer reviews and feedback

Positive customer reviews and feedback are highly effective and easy to post. Posting customer reviews on websites and social media are proven ways to increase customer trust and conversions. According to Econsultancy, 61% of customers will read online reviews before purchasing a product, and 47% of Britons have reviewed products online to help others find the best products. 

Do consider salon software

Salon software packages are designed with intelligent marketing features that will streamline your time and budget so that you can devote more time to developing a social media strategy. There are countless success stories of businesses using our salon software, and software packages from Salon Advantage will maximise your salon’s potential for the price of just one sale a week.

 

Call us today on 01273 921691 to find out how our software packages can free up your time so you can focus on developing your own social media hair and beauty strategy.

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