Kickstart your Christmas rush early

Here we share three ways to drum up some business leading up to the festive period starting now. 

Last Minute Diary Filler

Contacting clients that are overdue an appointment will often produce incredible returns. We recommend that your communications contain 3  simple elements to get the best engagement.

  • Personalised messages are received more warmly. Use client names and where appropriate sign off from a person. ie “Hi Susan I have a few spaces available for colour this week & would love to offer you £15 off. See you soon. Jane from The Salon”
  • A clear message is essential. If you are offering an incentive state this obviously. 
  • Next Step – tell your client what to do next. “Book now on… or click here to book online” 

See below how we do it with Advantage Pro…https://youtu.be/BlAAyc_uvKk

Non Returner Smart Campaign

Automatically contact clients when they are overdue for their next booking. 

Our completely automatic campaigns will run daily contacting clients who have stopped visiting and incentivise them to return. 

You can also get real time response rates to see how successful your campaign is. 


Christmas Bookings

Start your own Christmas rush now and avoid waiting till the last minute.

This is doubly frustrating as often your clients won’t be able to get in when they want and you are working flat out at the last minute because the build up started too slowly. 

Identify clients that have visited in the last 6 months and have no booking in the lead up to Christmas. Then remind them that you are getting really busy and if they want to get a booking it would be best to book. 

See below how we do it with Advantage Pro…

Kickstart your Christmas rush now!

More sales even when you take holiday

Victoria Waken runs a wonderful hairdressing salon in Hammersmith with a team of like minded professionals. Like many she and several team members work to balance business and home life.

School holidays can create serious challenges with several team members needing to take time away from the salon at the same time which can have a dramatic impact on revenue.

“During school holidays I need to ensure that when the team are in they are working at full capacity to compensate for the time away from the business. This year we used Advantage Pro to contact regular clients who were likely to book over the holiday period. I wanted to ensure that they would not have to face a 2 or 3 week wait when they called, and by letting them know in advance we avoided this.

The response was really positive and the increased revenue dwarfed the cost of sending the campaign.

As a result this year we were 20% up on the same period last year!”

I have been so impressed with the way Vicky used her database to avoid disappointment for her clients, ensure her team are benefitting in the best way and running a more profitable business when it would be so easy to accept a lesser outcome. It proves the power of proactive and intelligent marketing and making technology work for you.

Come back to a full column of clients after maternity leave

Maternity leave will put pressure on salon profitability.

Jenna Robinson with her business partner Lisa runs LJ Nantwich, a thriving hairdressing salon in Nantwich Cheshire.

Like many she juggles building a business and raising a family and will soon return to work after maternity leave.

She is a pivotal member of her team adding significantly to the salon profitability and will return to work running a column for three days in November. Clearly she wants this to be productive and lucrative.

“I needed to contact the clients that I looked after before going on maternity. I am looking to make the most of the part time hours that I will be in the salon. With Advantage Pro I was able to select a list of established clients who visited me in the several months leading up to my maternity. The message was that I was back for limited hours and it would be wise to book ahead to ensure getting a booking. I wanted to do this campaign first to see what kind of outcome I might get without incentivising clients to ensure that I was getting the best average bill and to give my most loyal clients preference”.

“Its been amazing, within a few days I have received bookings valued at over £2,300! I only contacted key clients so this return was made from a campaign costing less than £10”

Jenna will see how the diary is looking nearer the time and may well contact clients who stopped using the salon when she went on leave with an incentive. 

“Advantage Pro gives me so much flexibility to contact clients and the returns have been consistently very high”.

Jenna Robinson
Partner

Stock Management

A  simple method to add stock entries and store core information including manufacturer and category, cost price, retail price, an initial stock holding, minimum and maximum stock levels, pack size, bar code and whether the product is for retail and or professional use. 

 

Edit stock details by simply typing over the entry and save your changes



 

Orders can be created from any stock selection and stock take. Purchase orders are stored and used to check deliveries back into the salon at a later date. 

 

Stock take can be edited directly to the database using a tablet or computer and lists can be printed and exported to csv if preferred. 

Salon Settings Update 16.09.2019

Contact details allow you to update and replace your salon logo using a png or jpeg file. When loaded here this is the logo that will be used within online booking settings if active. 

Both Salon and Account details can be stored if different and when edits carried out they will be auto saved.

Reminders. The number of days in advance that reminders are sent is set here as well as the time that they start and stop sending each day. This is used to ensure messages are being received by your clients at “socially acceptable” times. 

You can edit the content of the text reminder using any of the personalisation fields to ensure that your messages are as you would like them to be. Email reminder templates can also be created using logos, images and personalisation fields.


Online booking view settings are controlled here. Choose if you would like to display start times on, quarter past, half past ands or quarter to the hour when your clients book. 

You can also add your online booking widget to your website using the snippet of code and edit colour preferences.

PINS are activated here and when marked as active you can toggle on and off sections as required.


Prompts are made active and inactive according to your preferences using the simple toggle on and off switches.

Loyalty Scheme settings are configured here. Select if cards or fobs will be used. You can specify if a client will receive points based on spend or visits. Rewards are set to either a value or service / product reward and you can also set a minimum number of points to be reached before any redemptions take place.


Discounts are set to either a percentage or monetary value, can be added, edited and or deleted

Types and Tags is where you would manage drop down lists including stock manufacturers and categories. 

Update 08.08.19 – Marketing & Smart Marketing

Say Hello To AI Inspired Automatic Smart Marketing

11 salon marketing campaigns that run completely automatically every day to build your salon business.

Running professional hairdressing and beauty salons we aim to prioritise marketing. In reality daily tasks get in the way and largely it remains on our “to do” list.

Deciding what to offer, to which clients and when to send is difficult. Finding the right tone and offering value is essential.

Salon Advantage have 11 built in automatic text and email campaigns with templates that send to the right salon clients at the right time. Regardless if you are busy, enjoying a day off or on holiday your salon marketing gets done.

People do business with people they like know and trust; these campaigns increase client frequency, client spend and client lifetime value. All will strengthen client relationships.

Select which campaigns you want to run with a simple click.

We offer a bespoke service and will be happy to create custom templates and content to your own specification. Whichever option is taken you can forget all about the work and enjoy the results.

We have segmented your clientele into 4 groups, non returning clients, regulars, new and 2nd visit clients. Communication with your clients is personalised, engaging and relevant to the category they are in.

Non Returning Client Campaigns

We have implemented cutting edge AI inspired technology to calculate precisely the optimum time to contact a non returning client. Average client frequency is calculated and clients contacted when they are overdue for their appointment based on how often they visit as opposed to making assumptions.

For example contacting clients when they are 50% overdue means that you will be sending the same message to different clients when they have not visited for varying amounts of time. A client who typically books every six weeks will be contacted after nine weeks and a client who visits every 12 weeks won’t be contacted until they have not been in for 18 weeks.

Historically non returning clients have been contacted after not visiting for an arbitrary number of weeks typically between 12 and 15. This method will generate reasonable engagement but there will be clients who visit more or less frequently. These clients may well have been elsewhere (if they visit quite frequently) or wait for the offer if they visit less often. By calculating accurately when your client is 50% overdue will mean that you are contacting fewer clients but getting improved engagement.

Non Returner Stage 1

Sent to regular client when they leave their booking 50% longer than their average frequency. A small incentive of £5 off your return visit is offered.

“Hi Maggie, We have missed seeing you at Your Salon Name. Show this message and save £5 off your next bill! T: 01273 921691”

Non Returner Stage 2

Sent to regular client when they leave their booking 100% longer than their average frequency. A more generous incentive of £10 off your return visit is offered.

“Hi Maggie, We haven’t seen you for a while at Your Salon Name & would love to see you again. Show this message and to welcome you back we will take £10 off your next bill! Book now on 01273 921691”

Regular Client Campaigns

Clients that have visited 3 or more times. We recommend a personal and engaged tone reflecting the warm relationship you have established with these clients. The goal is increased client frequency and lifetime value.

Next visit due campaign

People are busy and things including making a salon appointment get put off. Often clients say something like “I have been meaning to book for ages”. Send simple reminders 7 weeks after the most recent appointment prompting to book. This simple campaign gets outstanding results from it. It’s a courtesy message so no incentives are required.

“Hi Magie just a polite reminder from Your Salon Name that it’s time to book your next appointment. Call 01273 921691 to book.”

Birthday greetings

Almost everyone enjoys being appreciated on their birthday. This simple birthday greeting will be sent to your clients wishing them a wonderful day taking advantage of a further opportunity to build rapport.

“Happy Birthday Maggie! Wishing you a wonderful day from the team at Your Salon Name. T: 01273 921691”

Cancellation Campaign

A polite message sent three days after a cancellation was made and no next booking made. A simple memory jogger to engage your clients.

“Hi Maggie, thanks for letting us know you couldn’t make your last booking at Your Salon Name. We look forward to seeing you again when it’s convenient. T: 01273 921691”

No Show Campaign

Clients sometimes stop visiting after they No Show. This can be for a number of reasons not least that they may feel embarrassed or uncomfortable. Sending a polite message one day after their No Show will let them know you’d like to see them again.

“Hi Maggie, you missed your booking at Your Salon Name yesterday. Please call 01273 921691 when you are looking to rebook. Many thanks”

New Client Campaigns

On average only 20% of new clients return after their first visit.Contacting new clients after their first visit reliably and consistently increases retention exponentially. We recommend three new client campaigns.

First visit courtesy

Sent the day after your client’s 1st visit. Building rapport is a simple welcome message with no call to action or offer. We want your client to feel they are experiencing excellent service from the beginning.

“Hi Maggie, welcome to The Salon Name. We hope you enjoyed your 1st visit & look forward to seeing you again. Tel 01273 921691”

First Visit 1st Chaser

Is sent to new clients 28 days after their first visit when they have not booked to return (if they have booked they will be excluded). The standard template incentivises your new client with a small reduction of £5 redeemed against their second appointment. New clients are easily tempted elsewhere, our aim is to keep their attention.

“Hi Maggie, we were delighted you chose Your Salon Name recently & would love to see you again. As a welcome gift enjoy £5 off your next visit with this message. Call 01273 921691 to book.”

First Visit 2nd Chaser

Sent 60 days after the initial visit when and no future booking made. The longer your new client leaves their return visit the less likely they will return. Increase your offer to £10 redeemed against the second visit.

“Hi Maggie, Save £10 off your 2nd visit to Your Salon Name with this text! rWe would love to see you again. Call 01273 921691 to book.”

2nd Visits Clients

An average 30% of clients who visit twice come back as a regular client. These two subtle campaigns typically increase this by an average of 50%.

2nd Visit Courtesy:

Sent one day after a 2nd visit. We aim to compound on the rapport already being established after the initial visit.

“Hi Maggie it was lovely to see you again. We look forward to welcoming you back to Your Salon Name very soon. Call 01273 921691”

2nd Visit chaser

Sent 28 days after a 2nd visit and no future booking is made. We avoid a discount or incentive in this message. It’s likely your client responded to an incentive after their first visit, avoid a “discount culture”.

“Hi Maggie, Thank you for coming back to Your Salon Name recently we are grateful for your custom & look forward to looking after you for a long time to come. T: 01273 921691”

Great concept, we do it and it works, Salon Advantage have an abundance of experience, there has not been one marketing strategy that they have suggested that hasn’t brought in lots of new business and regained some old!
Thanks Salon Advantage.

Michael Todd
Michael Todd Hair Esign

Salon Marketing Ideas – Stylist going on holiday campaign

You may be surprised at how much extra money a hair stylist can generate for your salon by going on holiday!

I was reviewing some of the campaigns sent by our clients recently and came across a hairdressing salon advising their clients a couple of weeks before their stylists went on holiday that their stylist would be away and is getting busy before they go.

It’s a brilliant idea and the results speak for themselves.

The approach is simple:

Identify clients who are either due to visit or are about to be. (a good starting point is clients who have visited less than four months ago and more than one).

Be personal. Make your text or email personal and send it from the hair stylist as opposed to your salon. An example that achieved excellent engagement was a text using this content.

“Hi Jane, I thought you’d like to know that I am away for 2 weeks from August 21st. I’m getting really busy before I go & when I get back. If you need to book call 01273 921691. Many thanks Marie”

“I didn’t realise how much extra business we could generate with something so quick, inexpensive and simple”

Michael Todd
Michael Todd Hairdressing

It is a simple message and is multifaceted. It demonstrates that you value your client and is courteous. In many cases you really are helping your clients as it is likely many will want to visit when you are away or unavailable. It also (and very importantly) shows that your time is scarce and good old fashioned demand being greater than supply can achieve wonders.

A salon owner who ran this campaign last week generated an additional 28 bookings with a value of £1400 in seven days.

Update 31.07.19 – Schedules

Your new schedules Section is here

Schedules can now be found in your Team section under each Team members individual profile. 

Rotas have been completely overhauled – You can now create your team members rotas with a simple ‘drag to create time’ system! Adding recurring breaks is super simple with the plus and minus break icons in the bottom right corner and you can now customise the break name using the Edit icon on the far right.

Holiday Allowance and basic tracking have also been added – Enter the amount of days allocated to the Team Member and the start of their holiday year and start booking! Hey, you can even add emoji’s to the holiday name.

Finally,  Absence entry is now as simple as entering a start and end date! Simply head into the Schedules section, select Absence and book out a Team member for anything needed.

Find guides on how to preform all of the new functions in your FAQ section under Team Management!

Salon Marketing Ideas – Last Minute Diary Filler

This weeks Salon Marketing Idea is to fill last minute space by inviting clients who are due to visit to take advantage of some limited availability. Creating perceived scarcity will increase your response rate.

Recently Olivia from Cruz Hair & Beauty used Salon Advantage Pro to send a text message to clients when she had some unexpected cancellations coming up to the weekend.

She selected salon clients who had visited less than 4 months ago and more than one month ago and then promoted a limited offer with selected hair stylists. The results were amazing with the response valued at £675.00.

“I ran this campaign to fill some unexpected cancellations, we filled a lot of the space and took an extra £675 in 3 days”

Olivia Murray
Cruz Hair & Beauty

Key steps are:

  • Identify clients who are likely to respond.
  • Limit the number of opportunities to create demand.
  • Make the expiry date very soon. It really is a limited offer.

See below for a video overview on how to create this salon marketing campaign in Salon Advantage Pro.

https://youtu.be/wjF0Rd8jy3U